Storytelling is instrumental to delivering good UX in augmented or virtual environments. Storytelling evokes emotion, captures attention, guides and directs user interaction. One of it's primary functions is to deepen the usability goal called "presence" (the feeling of being there).
Storytelling is critical for moving past "boring" in AR. Without good storytelling your user experience can stagnate or lead to poor engagement, confusion or helpless exploration. And storytelling is not just about transmitting content to your user... In AR, as with VR, story keeps 3D UX interaction on track. It provides experiential structure: users are pulled in or pushed out, moving toward or away from events or areas of the environment (physical or augmented)-- by design.
One of the fundamental shifts for Interaction Designers when moving from 2D UX to 3D UX (webinar) is storytelling. Instead of page or task flows, with immersive media, we move into story flows. Story flows are characterized by potential 'start and stop' sequences that trigger or inspire discovery and user interaction.
Storytelling is how you pull a user in or take them out (of an area of the environment or of the narrative). It is essential for immersing users into spatial UI's. This pulling and pushing can act like a lever for increasing or decreasing presence (eg. Too much fear?; Pull the user out so they don't run screaming from your experience!).
Augmented Reality (AR) development is quietly undergoing a renaissance (while we all wait for it to start extending our mobile smartphone experiences). These changes will impact our use of the Web, Mobile, social networking and wearables (such as the chic ODG glasses). New breakthroughs are allowing the mixing of augmented and real-world "portals". This merging of real world "portals" and virtual or augmented portals creates new challenges for storytelling and the 3D Interaction Design goal of maintaining presence.
Augmented Reality (AR) development is quietly undergoing a renaissance (while we all wait for it to start extending our mobile smartphone experiences). These changes will impact our use of the Web, Mobile, social networking and wearables.
Create interfaces, visual designs for Desktop, Web applications, mobile apps and sites and some physical products.
Conceptualize, design, and prototype new features and products.
Go beyond our wireframes without compromising usability guidelines.
Augmented Reality (AR) development is quietly undergoing a renaissance (while we all wait for it to start extending our mobile smartphone experiences).
Augmented Reality (AR) development is quietly undergoing a renaissance (while we all wait for it to start extending our mobile smartphone experiences). These changes will impact our use of the Web, Mobile, social networking and wearables.
This merging of real world "portals" and virtual or augmented portals creates new challenges for storytelling and the 3D Interaction Design goal of maintaining presence.
Esther Howard
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Arlene McCopy
Curabitur condimentum viverra ultrices lacus. Sem etiam leo, quam euismod non in id cras. Pulvinar facilisis risus pretium rhoncus, leo. Nulla non sapien nisl viverra. Accumsan viverra porttitor eget nulla.
Arlene McCopy
Curabitur condimentum viverra ultrices lacus. Sem etiam leo, quam euismod non in id cras. Pulvinar facilisis risus pretium rhoncus, leo. Nulla non sapien nisl viverra. Accumsan viverra porttitor eget nulla.